Arts & Culture keep Canada strong
If you’re looking for a quick indicator of the global, social and economic impact of Canadian arts & culture, look no further than Heated Rivalry.
A Canadian TV series developed by Canadian creators, starring Canadian actors, filmed in Canada, soundtracked by Canadian bands and based on books by a Canadian author, Heated Rivalry hit the zeitgeist in a way rarely seen. With just six episodes, the first season generated over a billion dollars via the combined sales of books, music, tourism, fashion, streaming services and actual hockey tickets, which saw a whopping 40% surge in demand.
That it also managed to marry the seemingly disparate worlds of professional hockey and queer culture is as remarkable as the fact that Canadian arts & culture is still seen as expendable in times of economic hardship.
At the risk of repeating ourselves, the arts make a vital contribution to our economy: a 2025 report by the Canadian Chamber of Commerce found arts & culture contributed $131 billion to Canada’s GDP in 2024 and supported over a million jobs nation-wide. And, since 2011, arts-sector spending growth has outpaced all other sectors — including oil and gas, construction, agriculture, manufacturing and both wholesale and retail trade — generating $17 billion in federal and provincial taxes.
As the popularity of shows like Heated Rivalry, Schitt’s Creek and the Disney+ series Washington Black (co- produced and based on the award-winning bestseller by Fine Arts alum Esi Edugyen) continue to prove, it’s our cultural icons who keep Canada strong internationally, with Canadian exports of cultural goods and services hitting an all-time high of $27.1 billion in 2023 — twice that since 2011.
Yet, as former MP and Deputy Prime Minister Sheila Copps noted in her April 2026 Hill Times opinion piece, the Federal government’s economic conversation still primarily focuses on boosting Canada’s fossil-fuel, auto and construction sectors. Ironically, this ensures jobs for primarily male-dominated industries, while government spending on arts & culture strongly benefits women, youth and IBPOC / 2SLGBTQIA+ communities. Numerous studies have also proven how participation in arts & culture boosts democracy and civic engagement, increases the academic performance of students, and improves the overall health and wellbeing of Canadians.
UVic remains an essential part of that story: home to BC’s only stand-alone fine arts faculty, we’ve been training generations of arts practitioners, cultural leaders and creative researchers for nearly 60 years, equipping them with the skills and knowledge to succeed in our fast-changing world.
With political uncertainty south of the border, we do need to keep our elbows up . . . but it’s also essential to drive home the impact and relevance of Canada’s diverse and vibrant arts industry. UVic’s Faculty of Fine Arts continues to bring over 20,000 people a year to campus thanks to our 300+ cultural and scholarly offerings — making us UVic’s largest and most consistent academic unit for public engagement.
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